International Brand Design

Google - Ruth Kedar,

The current official Google pop logo was designed by Ruth Kedar,

Ruth Kedar is an artist and designer,Born in Brazil, she moved to Israel where she received a degree in Architecture from the Technion - Israel Institute of Technology. She moved to the US to attend the Stanford University Masters Program in Design.

Her master thesis was on Playing cards design, and she was commissioned by Adobe Systems to be one of the designers of the Adobe Deck. She went on to design the award winning Analog Deck and Duolog Deck.

She is one of the founders of Art.Net, where she's been displaying her online art studio since 1994.[2]

She was a Consultant Art Professor at the Stanford Art Department from 1988 to 1999. It was while at Stanford that she was commissioned to design the Google logo.

http://www.kedardesigns.com/



IBM - Paul Rand

Paul Rand (born Peretz Rosenbaum, (August 15, 1914 – November 26, 1996) was an American graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Westinghouse, ABC, and Steve Jobs’ NeXT. He was one of the originators of the Swiss Style of graphic design.
Rand was educated at the Pratt Institute (1929–1932), Parsons The New School for Design (1932-33), and the Art Students League (1933–1934). From 1956 to 1969, and beginning again in 1974, Rand taught design at Yale University in New Haven, Connecticut. Rand was inducted into the New York Art Directors Club Hall of Fame in 1972. Rand died of cancer in 1996. He is buried in Beth El Cemetery in Norwalk, Connecticut.

http://en.wikipedia.org/wiki/Paul_rand

Common Colors and Their Most Common Meanings

Red : energy, passion, excitement, power; also implies aggression, danger.

Blue : cool, peace, spirituality, patience, loyalty, trustworthiness; can imply sadness, depression.

Yellow : light, optimism, happiness, brightness, joy.

Green : life, naturalness, restfulness, health, wealth, prosperity; in certain contexts, can imply decay, toxicity.

Orange : friendliness, warmth, approachability, energy, playfulness, courage.

Violet : wisdom, sophistication, celebration.

White : purity, cleanliness, youth, freshness, peace.

Black : power, elegance, secrecy, mystery.

Gray : security, maturity, reliability.

Pink : romance a feminine color.

Brown : comfort, strength, stability, credibility.

Color and Its Influence

For centuries, scientists, artists and scholars have theorized about the influence of color on the human mind and the world around us. As the modern era emerged, scientists have been able to prove some of the claims made, while others remain either unproven, or debunked.

For example, it is a known fact that newborn babies with jaundice can be treated with blue light to eliminate the yellowing. It is also a proven fact that people in rooms with a significant amount of greenery have a higher tolerance for pain and rest better when ill. Studies have shown that exposure to red causes an increase in heart rate and blood pressure. It has also been proven that printed material using black text on a yellow background is more clearly legible and is more readily memorable than any other color combination.

There are other color benefits that have been proven, and just as many purported benefits that are merely conjecture or based on purely anecdotal evidence. Many of the latter are a matter of traditional beliefs about a specific color and may appear true simply because the viewer believes it to be so.

There are also cultural attitudes regarding color. In western cultures black is the traditional color of mourning, while in Asian cultures the color of mourning is white. Western cultures view white as symbolizing purity and hope and is the color traditionally worn by brides, while in eastern cultures red is worn by wedding celebrants because it symbolizes joy and luck. Many eastern cultures would view white as an inappropriate color for a bridal celebration.